My belief is that selling is a creative process and that training should reflect this. Because of this, I’m heavily invested in using a coaching approach wherever possible and appropriate. I’m also a qualified coach and member of the Association for Coaching.
Many of my clients are directly or indirectly in media, which is where I cut my commercial teeth, although as you can see from the companies at the foot of the page, I’ve also worked in legal, retail, tech, and with utilities companies.
I’m a published crime novelist, have an MA in Screenwriting and am a fellow of the Royal Literary Fund. Unsurprisingly this means I have a special interest in Sales Storytelling. The emphasis in these sessions is using narrative to create powerful creds pitches and value propositions that are strong, persuasive and enduring.
“I’ve worked with Greg for more than a decade, and he’s always worked wonders with my sales teams. From introduction to sales through to advanced tactics and strategies, Greg’s training is meticulously planned, engaging and immersive. Delegates always tell me how much they’ve enjoyed the sessions and how much they’ve learnt from and been inspired by the content, and the trainer. You can rely on Greg to make your team, and the revenue they’re responsible for, stronger and more agile.”
Jonathan Lancaster, Director Of Sales, Praxis42
